Google ads

Your next customer is searching.

When the AC quits or a pipe bursts, people search Google and call. We run your Google Local Services ads, the ones that show above the normal results. You pay per lead, never per click.

Book a 15-minute call
  • Per lead.Never per click.
  • Your card.In your own account.
  • Your OK first.Before every launch.

SampleGulfgate Plumbing & Drain, Mangrove Bay Plumbing and Seabreeze Plumbing Co. are fictional businesses.

01

From a search to a phone call.

No ad to write and no page to send people to. Google builds the ad from your Business Profile, and the customer calls you straight from it.

  1. They search.

    “Water heater repair”, “AC not cooling”, “locked out”, near where they are.

  2. They see you.

    Your name, your rating and, once Google has checked you, its Verified badge, above the normal results and on Maps.

  3. They call or message you.

    Straight from the ad, or they book a time, if you take bookings.

  4. Google charges you for the lead.

    A call, a message or a booking, never a click. Spam and duplicates are not charged.

  5. You see what it cost.

    Every week: what you spent, how many leads Google charged, and what each one cost.

02

Google checks you first. We walk you through it.

Before your ads can run, Google checks the business and the people behind it. It takes about 3 to 4 weeks once your documents are in, and the decision is Google’s. Nothing runs until it’s done.

  • Your Business ProfileVerified and public, and yours to own or manage.
  • Your registrationYour business on file with the state, the IRS or Dun & Bradstreet.
  • An ID checkThe owner’s photo ID, matching your business records exactly.
  • Background checksFree to you. In urgent trades, for every technician who goes into homes.
  • Your licenseYour state license, where your trade needs one.
  • Your insuranceGeneral liability, covering the area you serve.
03

Every lead, and what it cost.

Google’s own numbers, one line a week. In the first week of each month, the month’s cost exactly as Google charged it, with nothing added or taken off.

Palmetto Air & HeatWeek of October 13

Spent
$412
Charged leads
11
Per lead
$37
Credited
1
Sample · fictional data
04

The limits, plainly.

Anything else?(307) 205-8899Call or text. We reply within one day.
Is the cost of the leads included?
No. You pay Google for each lead, on your own card, in your own Local Services account. Our fee is separate. We agree the budget with you on the call, from Google’s own estimate on your sign-up screen.
Who are Google ads for?
Urgent work people search for: a burst pipe, no heat, an AC that quits, a lockout, a leaking roof. Plumbers, HVAC, electricians, locksmiths, roofers and water damage. For planned jobs that look good in a photo, Meta ads may fit better. We’ll tell you on the call.
How many leads will I get?
We can’t promise a number, or what each lead will cost: Google sets that by your trade, your area and the kind of lead. What we promise is every lead and what it cost, each week.
Will I get the Verified badge?
Google decides, and it can say no. We walk you through every check, but we can’t promise Google’s answer, or a spot on the page.
What if a lead is junk?
Google keeps checking charged leads for 30 days and credits the ones it judges poor, by itself. It never credits a lead for a job or an area you don’t serve, so we set your job types and ZIP codes to exactly what you do.
What if I miss a call from the ad?
Google still charges it if it rang for more than 20 seconds in your business hours. So the hours on your ads are the hours you really answer.
Do the ads help my normal Google ranking?
No. The ads and the normal results are separate, and the ads don’t move you up in them.
Who owns the account?
You do: your Business Profile, your Local Services account and every lead in it. We manage it through a link you accept, never your password, and you can remove us any time.
Can I stop?
Any time. Nothing launches and no budget changes without your written OK, and pausing needs none: we pause the ads the day you ask.

Not sure which platform fits? Ask us.

See the ads prices

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